About me

My profile is hybrid and my skills flexible: I have been working as UX specialist, information architect, copywriter and web designer most of my career.

I enjoy being involved in every phase of product development and feel at home working in a team with agile methodologies. I appreciate both creativity and simplicity.


Vilynx —Building the most powerful AI brain
UX, copywriting, graphic design and web design.
Vilynx is a startup that uses machine learning to develop an artificial intelligence capable of extracting, analyzing and understanding the existing concepts and relationships within any type of textual or audiovisual content.
Together with the design team, I have contributed to establish a good user experience with the redesign and subsequent continuous improvement of the Dashboard of Vilynx, the interface that allows programming, consulting and obtaining results from the information analysis that Brain —the artificial intelligence algorithm— makes. I have also taken part in the design of the corporate communication for the Vilynx website and for the company presentations.
2014 – 2017
Spines —Build deep, enduring knowledge
UX, copywriting, graphic design and web design.
Using agile methodologies in a self-organized team, I have helped to build the user experience and the design, functionality and appearance of both the application and the Spines website. I have also been in charge of writing —in Spanish and English— most of the Spines message in a multitude of web pages, blog articles, publications in social media and in Conexiones, the Spines newsletter.
2009 – 2014
Arista Barcelona —Mordor Pedralbes
Web architecture, copywriting and web design.
Regular collaborator in brainstorming sessions to generate campaigns, creative concepts, UI flows and wireframes for clients such as Nissan, SEAT, Oxfam Intermón, Ajuntament de Barcelona, Caprabo, Danone Yoghourtería, Dentaid, Iris Barcelona and Autopistas.
2007 – 2009
Freelance —independent consultant
Web architecture, copywriting and web design.
Independent consulting, web architecture, copywriting and web design for clients such as Médicos Sin Fronteras and Gnoss.
2000 – 2007
httpcomunicació —agència de comunicació
Web architecture, copywriting and web design.
Web designer and interactive CD developer in the early years. Gradually, I grew more interested in web architecture and copywriting. Regular participant in brainstorming sessions and responsible for projects from beginning to delivery.
Clients: Abertis, Grupo Husa, Médicos Sin Fronteras, Oxfam Intermón, Arsys, Piensa Solutions, butxaca, Querida Carmen, Buff, Cibernàrium, Barcelona Activa and many more.
1997 – 2000
Freelance —independent consultant
Multimedia development, copywriting and web design.
First freelance professional projects and frequent collaborations with small companies.


  • Accesibility
  • Copywriting
  • CSS
  • Front-end
  • Graphic design
  • HTML
  • Information design
  • Interaction design
  • JavaScript
  • Sound editing
  • Usability
  • User experience
  • User interface design
  • Video editing
  • Web architecture
  • Web design

Happy clients


  • Say hello or find me on Twitter, Refind and LinkedIn.